Everything You Need to Know about SAP Hybris

SAP Hybris was started off in 1997 with the intent to generate well-engineered commerce solutions. The components for that have increased in volume as well as complexity – this includes open standards, multi-channel, high performance, data and customer centric approaches. And SAP has changed with the times and evolved its products in a similar fashion. In the end SAP is a global technology enterprise focused on providing turnkey solutions for commerce and customer engagement.

This is an e-Commerce suite of closely integrated products geared for online sales and pointing towards higher end markets. The suite includes tools for website design making use of components and pages, customer service and product information tools along with Enterprise search and back office management tools and even marketing related functionality and a whole lot more.

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SAP Hybris works on various levels

Such standard tooling is accessible from a wide range of sample websites also known storefronts which are founded on Spring MVC applications. Such apps are in turn known as accelerators which aid in minimizing project graft to a great extent. This comes with built in extensibility utilizing an ample set of patterns-based tooling that most Java developers can understand quickly. But the overall volumes of functionalities can be overwhelming. Enterprises across the globe are signing up their employees for SAP Hybris training to prep them for the Enterprise level changes to come. It is no secret that a SAP Hybris certification for its employees will go a long way in making the Enterprise Hybris ready.

On a wholly different level, Hybris represents a brand within SAP itself that includes an associated product set, which almost wholly relates to marketing tools along with a micro-service platform. So consumers must watch out for any product that is not named commerce suite since it may not have exact customizations.

It is important to note that the name of the company that was acquired by SAP and of course, Hybris is the name of the company that SAP acquired some years ago, the brand value being acknowledged as strong enough to not only survive, but be adopted strategically in related products.

Understanding your customers, to provide relevant contextual experiences

The digital economy brings about heightened expectations from consumers in the form of personalized experiences on almost every channel that is available. Anything that falls short of such expectations runs the risk of being dismissed as noise. Enterprises are required to comprehend customer context- all in terms of customers have already achieved, what they are aiming to achieve and what they are aiming for in the future. With such a thought process, marketers will be unable to anticipate and simultaneously meet the requirements of their target audience.

SAP Hybris products for marketing

Hybris enables your Enterprise customer needs and to initiate successful engagement. Organically encouraging said customers to buy the needed products instead of taking the focus away from the actual purchase. Construct highly dynamic customer profiles and utilize them to obtain deep insights so that one can easily adapt to both market trends and user needs. You will be able to deliver personalized experiences in real-time while pushing conversion rates and earning and retaining loyalty. You will also be able to gain transparency that is on all levels and also is in real-time regarding marketing plan performance, which in turn gives one the agility change tracks and take hold of new opportunities.

A study commissioned and conducted by the Forrester Consulting for SAP Hybris revealed 1200 global consumers and 200 advertising and marketing professionals indicates a clear gap between what marketers are able to deliver and what the customers expect in terms of personalized marketing. This means around 44% of consumers told they got promotions and offers in excess with 34% deleting almost all the email offers and associated promotions without ever reading them. And over 40% of them have said to have opted straight out of such promotions as they thought it was overwhelming. Too much choice and a lack of relevance are plaguing consumers hand in hand.

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The consumers of today are market and tech savvy and know that companies of various sizes and domains are constantly collecting their data and using the same to market products to them. 70% consumers know that businesses utilize info in such a manner to send ads which are more user-centric.

Conclusion – Why SAP Hybris Marketing?

This is the Million Dollar Question. Hybris is shooting for the stars when it comes to understanding their customers as they never could. They simply aim to convert crucial Big Data into a compatible and comprehensible view of what customers and their contacts are interested. The next step is to apply a fore mentioned knowledge in the personalization of experiences for every individual customer, thereby setting up things for customer engagement and retention for the long-term. On average, marketers gather and collate data from 20 different systems and associated tools to collect large amounts of data. This brings in a need for an integral solution which is able to consolidate this ocean of data into a singular view and format for the customer.  This is where SAP Hybris comes in, this view which is fundamentally a thorough understanding of a customer that goes well beyond the industry average. Hence it is a great move to sign up for Hybris Online Training and tutorials to better prepare for a Hybris enabled tomorrow.