How to start your career in Salesforce Lightning?

Before we learn how to start our career in Salesforce Lightning, we have to understand the need for  Salesforce Lightning. Ever wondered what the career options entail in Salesforce Lightning? Do you want to know the job profiles in this exciting new platform? Read on to find out about job roles such as Salesforce Developer, Administrator, Manager and more, along with the role of certifications in career advancement.

Salesforce Lightning is the next generation framework for business users who would like to grow their sales exponentially rather than incrementally in the market. It is customized to take productivity to new heights. It is one of the best customer relationship management software that enables the organization to manage its sales, marketing, and business support. Salesforce Lightning is packed with new features to allow the business to sell faster, take a better-informed decision and retain their customer excellently.

Salesforce Lightning applications are built to drive sales and rise to a new level of efficiency. Salesforce Lightning offers a competitive advantage by bringing groundbreaking innovation in the business, provides an excellent solution on various customer success platform. It increases the productivity of business users significantly. It gives businesses the advantage of mobility.

Salesforce has brought many enabling and out of the box features in their lightning experience to give more values to their client. The new lightning experience has functions like chatter feed, reports, dashboards, calendars and tasks, list views, console, integrated email, and lightning record pages.  It increases productivity as the salespeople have to focus only on targets. They get reports of the full sales target and their customer feedback in one place. It automatically prioritizes the task and focuses on the more critical and productive job. It offers facilities like taking calls, taking notes, log tasks and send emails from a single page.

Why have a career in Salesforce lightning?

Now people have to analyze themselves are they interested in making a career in Salesforce. They would like to become a Salesforce professional. Before we dig deep into the credentials offered by the Salesforce, we would suggest you ponder over these points.  Whenever we try to learn any skill, we have to think about its pros and cons because it will take our time, energy and effort.

Are the Salesforce professional in demand? Yes, they are in massive demand throughout the world. It is one of the skills that fortune 500 companies use to make their business successful.  It is used by software giants like Google, Facebook, e-commerce amazon.  A Salesforce certification will make your resume attractive to the recruiters.

Salesforce certified professional are offered one of the best salaries in the industry. The skill has relevance and demand throughout the world.  As per payscale.com the average salary for salesforce developer in India is Rs 519,377 per year which is more than a software engineer in India. The average salary of a software engineer is Rs 468,765 per year.

Learning Salesforce is not tricky. Even if you have not studied programming, you can learn Salesforce. There are varieties of credentials offered by Salesforce. All of them are in huge demand. Some of the certification you have to learn how to use applications efficiently.

It will be advantageous for you to have certifications offered by Salesforce because it provides better salary, a better career, big hiring companies, better job opportunities, and the tool is used throughout the world by the companies.

The critical thing in the infographics is that it is one of the top skill that pays $200k a year and 1.3 times the faster job growth opportunity.

Why have certifications in Salesforce?

A certified professional will always be valued more than a non-certified professional. Certification makes you stand out of the crowd. The company needs a specialist, not a generalist. Let’s see some of the advantages of having certification of Salesforce.

Certification in Salesforce gives the credibility of your Salesforce knowledge and expertise. It provides the authenticity that you have acquired experience in a particular course and able to solve numerous problems.

Suppose you are working in an accountancy firm and wants to pursue a career in salesforce developer. Certification in Salesforce developer will give the recruiter the credibility of your skills. It will be easier for you to make a switch from an accountancy firm to big companies where Salesforce professional is needed.

A recruiter looks for Salesforce certifications. A certified professional will always be given a high priority than a non-certified professional. The job opportunities will be quick and fast for a salesforce certified professional.

Suppose you need an electrician for wiring of your new home. You will look for an electrician who has done the installation in different houses. You will not employ any new electrician to wire your home. So is the case with the company. The client always wants to work with a company who has certified professional. It assures them that their problems will be deal with by the experts as they have to invest their hard-earned money.

 The infographic clearly shows that demand for Salesforce professional is going to be 3.3 million jobs in the Salesforce ecosystem by 2022. It is a significant number. On one side people are saying there are no jobs whereas they need to have certification in Salesforce.

Credentials offered by Salesforce:

There is a huge demand for Salesforce Certification. There are a tremendous job opportunity and a lucrative career for the Salesforce professional. Due to increasing demand for Salesforce Certification, it has come up with a new university to give credentials to people who want to certify in different career paths. Though they are a lot of certifications offered by Salesforce, we can broadly classify certification in two categories. They are Administrator or Implementation Path and Developer Path. The Salesforce broadly classifies their certification for these broad job roles. They are

• Salesforce Administrator
• Salesforce Developer
• Sales Manager
• Marketing Manager
• Salesforce Technical Architect

Salesforce Administrator:

The purpose of Salesforce Administrator is to add value to the business by creating reports, dashboards, automating complex business processes and training users on Salesforce. It allows you to increase the efficiency of your team and be on top of every update. A Salesforce administrator is responsible for tracking all the updates and monitoring the success of the team and guiding them during complex problems.

The below snippets clear show the lucrative career growth of being Salesforce Administrator.

The most fundamental and soft skills generally requested by the employer on this field are Communication skills, problem-solving skill, attention to details and project management.

The technical and specialized skills for this job role include certification in Salesforce and understanding of the business process, data management, system configuration, and data validation.

The general routine of a Salesforce administrator starts with a meeting with a Sales rep. Then pull out the list and giving reports of their work to team management and contracting with IT teams to deploy updates in the system. It includes reviewing any open tickets related to customer and distributing it to organizations to solve the problem.

Salesforce Developer:

Are you the one who is passionate about coding? You believe that any repetitive task should be automated. You are ready to dig deep into the client problems and work throughout the day until the solution is obtained. Being a Salesforce developer, you will get the opportunity to work for Coding Apex and Business Applications for building visualforce pages and controllers. If coding is your passion, you will enjoy this job role.

The below snippets clearly show the lucrative career growth of being a Salesforce Developer.

The chart shows the average salary of a Salesforce developer is $125,000 and 21 % annual growth rate.

The soft skills generally requested by the company for the people working on this job role are communication skills, problem-solving skills, team-work, writing skills, project management, creativity and customer service.

The specialized skills required for this job role includes knowledge of Salesforce, Apex, Visualforce, Lightning, Java, C# and Webservices.

The general day of a Salesforce Developer starts with looking at a calendar for meetings. A meeting with the team on the project accomplished last day.  They note down various problems they are encountering in the project. Get back to the desk and start coding. The whole day is now coding to find the solution to the problem.

Sales Manager:

If you have great communication skills and you are an excellent communicator, then the role of Sales Manager suits you best for you. You have to build a good relationship with the customer and help them succeed with their problems. It offers you the opportunities to juggle with multiple job roles and manage your time on various deals simultaneously.

It is one of the lucrative careers that offer you the best salary in the industry. There is a 32% annual growth rate in the last four years. These data are compelling and proves the importance of having certified in the Salesforce Sales Manager certification.

The soft skills that are required for being a Sales Manager are communication skills, presentation skills, and writing skills. Communication skills and Presentation skills are the keys to success for this job role. You also need to have time management skills, relationship-building skills, and organizational skills.

The specialized skills required for this job are specialization is Salesforce CRM, Sales, prospecting, closing, lead generation, inside sales and account management.

A typical day of Sales Manager starts with a meeting to view the demo of the product. Then they have to follow with the team lead.  They have to spend some time working with existing deals in the pipeline; email follows up with customers and strategy sessions with management. After lunch, they have to meet with the internal team and get training on the latest product update. They have to follow up with sales operation tasks, updating Salesforce, managing calendar and completing expense reports.

Marketing Manager:

Are you passionate about marketing? Do you believe in the modern tools and techniques to understand the art and science behind targeted marketing campaign to connect with customers? You are innovative and ready to bring out of the box solutions to drive impressive results. You believe in customer data and marketing automation tools to engage with audiences across various media platforms.

The general business skills required for this job role includes communication skills, creativity, project management, writing skills, planning, and organizational skills.

The specialized skills required for this job role are marketing, social media, Salesforce, product marketing, digital marketing, and email marketing.

A general day of the sales manager will include writing social copy and posting it on various social media platforms of the new product launch.  They have to set up different promotional ads to reach new clients. After that, they have to brainstorm to design a new campaign. Write several promotional copies for the bi-weekly magazine. They have to look dashboard and track the performance of their campaigns.

Go through our Salesforce Developer Interview Questions to crack the Interviews.

Salesforce Technical Architect:

These are the job role for looking into the problem in-depth and solve the problem with their expertise and skills. You believe in designing systems that can tolerate high volumes and will not fail at critical points. You believe in building long term solution to the problem.

The general business skills required for this job are customer service, project management, writing skills, planning skills, communication skills.

The specialized skills include Salesforce, object-oriented development, knowledge of web applications, databases, SQL, Java, system architecture, API integration, application design, business process, etc.

A typical day of the technical architect starts with going through various email backlog and respond to internal and client teams. A short meeting with internal team and then discussion with the engineering team on the problems arise. A client calls and understands their specific demands. In the afternoon, they have to design the architecture of the next project.

You may also like to read Quick guide on Pardot for Salesforce Admins.

Conclusion

Salesforce being the global leader in CRM platforms- there are many career options for a Salesforce professional. You have to look into your area of interest, your passions, and your soft skills which aligned with the same. Accordingly, you can select and get a certification in a particular course to develop your skills sets and enhance your career.   Salesforce is one of the #1 CRM platforms, and there are many opportunities for Salesforce certified professionals.

Stay tuned with us for more such posts related to Salesforce!! You can also visit our website. Alternatively, If u want to learn Salesforce from our experts join me in the Salesforce Lightning course.  Zarantech will help you skyrocket your career with self-paced online training on various aspects of Salesforce and other trending topics. 

I hope that by now you have had an overview of Salesforce. Before you enroll in ZaranTech’s certification course on Salesforce lightning training do check out this introduction video.