Top 6 Marketing Reasons Why Companies Implement AEM

In this article, let’s understand why your marketing team will like Adobe Experience Manager. Our top reasons include digital asset management, personalization, content editing, and much more!

The Adobe Marketing Cloud is a collection of Adobe products for marketing professionals to manage their advertising initiatives. Among those products is Adobe Experience Manager (AEM). The objective of this tool is to create and handle digital consumer experiences across several channels including the web, mobile apps, and also communities. 

Although we can list hundreds of exceptional attributes, we wish to highlight the top 6 features that stand out and are a pleasure to use (which we believe provide AEM with a competitive edge).

# 1: The project dashboard

The AEM Project dashboard offers editors the opportunity to take care of jobs from a central atmosphere. Every task is primarily a group of resources that are linked together and represented by a tile.

AEM provides individuals with the opportunity to add numerous information to their tasks. While the most prominent ones are websites and assets. Editors will now be able to associate with external links, task info, group information as well as tasks of their projects.

# 2 Digital Possession Monitoring (DAM)

The AEM DAM is a fully integrated digital asset management tool that allows editors to manage as well as distribute assets throughout their website. The DAM enables editors to keep different types of assets such as images, videos, and documents in a clear folder framework.

The benefit of the DAM is its additional features such as the dragging and dropping of assets. Furthermore, editors can work on an extensive set of details per asset, consisting of copyright information as well as other metadata properties. One truly effective function is the automated creation of web renditions, set off when the asset is posted. We believe the DAM makes the process of editing, enhancing as well as publishing properties truly instinctive and easy.

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# 3 Web Content Modifying

How the content editing is done in AEM is just sublime. Pages exist of many components or building blocks that can be dragged on the web page to produce additional web content. For the content editors, it appears as if they are dealing with a live copy on the site where they can select certain blocks on a page and modify them. The means of modifying is incredibly similar to the prominent WYSIWYG full-screen editor. For some blocks, it is even feasible to use in-place editing.

Thanks to AEM’s complete DAM integration, it is now possible to look for a specific asset to drag and drop onto the wanted position on a webpage. A content editor will make use of the content finder column on the left side of the web page to do this.

One more aspect that is visible on editable websites is the supposed ‘sidekick’. This helpful inspector home window is used for dragging building blocks onto, and for managing the buildings of, the page. It has some additional attributes such as having the ability to show a preview of the web page or publishing it.

The method of content modifying in AEM makes it feasible for individuals to develop and also take care of pages in a matter of minutes rather than hours. Also, the preview abilities offer the editor a specific idea of how exactly the content will certainly be represented without the need to publishing it.

# 4 Integration within the Adobe Advertising Cloud

Marketing is more than simply building a client experience for the internet; it must also be feasible to observe analytics, target specific groups or individuals and create campaigns. We can solve this problem by distinctively choosing relevant tools for all our advertising requirements and this would function. The major disadvantage with this technique is that there is generally no coordination between the devices: it is very tough to make use of the data of a particular tool and also incorporate it in the various other tools.

That is why AEM is a part of the Adobe Marketing Cloud, as Adobe believes that advertising and marketing efforts should be intertwined and also not occupied independently. Therefore, AEM is integrated with other products of the Adobe Advertising Cloud such as Adobe Analytics, Adobe Campaign, or Adobe Target. There are connectors to incorporate with numerous 3rd party products and devices and that makes AEM extremely powerful and extensible.

# 5 Out of the box Elements

AEM includes a large set of preinstalled out-of-the-box building blocks or components. As discussed in one of our articles, the use of out-of-the-box content yields some wonderful advantages.

First of all the development of a project that takes advantage of out-of-the-box components reduces the development expenses as large parts of the functionality are already written. A knock-on effect is that the task can be delivered quicker.

The second advantage is the support Adobe gives to its out-of-the-box components – really vital when migrating to newer versions of AEM.

The third benefit of out-of-the-box parts is that much less custom-made code has to be written. As a result, we can concentrate on a personalized code that is truly essential.

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# 6 Personalization

Today, digital content is published at an ever-increasing price. That content does not constantly attract every visitor as every person has an individual collection of passions. As a result, it is essential to filter the web content depending upon the profile of the site visitor.

AEM does so by capturing details about the site visitor’s location, the affinity towards readily available products, his usage background, search background, and other relevant data. By browsing through the web pages, the profile of the site visitor will instantly be developed, updated by information. The power of AEM hinges on the fact that it is simple to personalize web content when the visitor is logged in.

An instance of such personalization is providing some price cut on certain items the system understands the site visitor is interested in. We can also recommend a few other pages for reading that the site visitor might like. In addition, the site visitor profile can be used in other parts of the Adobe Marketing Cloud such as Adobe Targeting. To know how Adobe Experience Manager can do for your business, visit our website today. Zarantech has over 11 years of experience in offering AEM-related training programs and certifications. Enroll with us and take your business to new heights.

That’s all for today. If you’re interested to read more articles on this topic, feel free to visit ZaranTech Blog.

At ZaranTech, we also offer a Self-paced video learning program for Workday HCM mentored by certified and experienced subject matter experts. Browse through our course pages for further information.

Happy learning!